Flash Task: Customisation of t-shirt

Our second flash task of the module enlisted us as a group to take a plain white t-shirt and transform it into a creative fashion piece that represented our brand and the concept behind our ‘relaunch’ of the Kappa brand.

We decided to cut a deep v neck on the t-shirt but left a choker of the t-shirt on the neck, and lined the v-neck with blue thread to add detailing to the shirt. For the back of the shirt we cut and tore a hole which we then laced with black ribbon to make it look like the detailing of a corset. Also adding pink and blue ribbon to the ends, and finishing with a bow at the top of the corset-like back. Then over the top of the t-shirt we added a sporty-type black bra laced with a white and red balcony.

We did this as within our ‘relaunch’ we want to focus on the topic of gender and make the Kappa brand unisex. Therefore, within our t-shirt customisation we chose to push the boundaries of what is deemed acceptable for males and females to wear, while glamorising the t-shirt as well. This is why we used pink and blue ribbons too to represent the stereotypical gender colours of both genders, the bra to push the boundaries of whether it would be acceptable for a male to wear this t-shirt with a bra over the top. Also the corset-like back of the shirt pushes the boundaries of whether a male could wear this as well, where in my opinion I believe that the ribbon detail on the back could work well in mens clothing if paired with the right black jeans or grey suave jogger bottoms and high end fashionable trainers.












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