Flash Task: Jewellery Piece
Our first flash task of the module saw us collaborating with Level 4 Jewellery makers at Sheffield Hallam University, to work as a team to create a jewellery piece that portrayed the ‘relaunch’ of our fashion brand; Kappa.
Working within my group we decided to create a jewellery piece that was unique and diverse, as we are aiming to diversify the Kappa brand in our ‘relaunch’. So we chose to ask our jewellery designer to design a ear to nose chain that was simple and elegant. We chose this as our jewellery piece as we wanted to create a piece which glamourised the Kappa brand, as in our ‘relaunch’ we want to take Kappa away from being known as a trashy brand and make it be reborn into a high end fashion brand that fashion savvy people incorporate into their fashion clothing lifestyles.
The finished piece was made using a simple brass chain, with a silver nose ring and ear cuff and embedded in the chain and made to dangle were brown gem stones. I think the finished product works well and we will use the product within our campaign and photo shoots when ‘relaunching’ the brand.
Working within my group we decided to create a jewellery piece that was unique and diverse, as we are aiming to diversify the Kappa brand in our ‘relaunch’. So we chose to ask our jewellery designer to design a ear to nose chain that was simple and elegant. We chose this as our jewellery piece as we wanted to create a piece which glamourised the Kappa brand, as in our ‘relaunch’ we want to take Kappa away from being known as a trashy brand and make it be reborn into a high end fashion brand that fashion savvy people incorporate into their fashion clothing lifestyles.
The finished piece was made using a simple brass chain, with a silver nose ring and ear cuff and embedded in the chain and made to dangle were brown gem stones. I think the finished product works well and we will use the product within our campaign and photo shoots when ‘relaunching’ the brand.
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